iSprydigital Blog

7 Marketing problems that Analytics can Solve

2014-09-04T00:27:17+00:00

Analytics are a vital part of digital marketing. Digital marketing by it’s very nature, produces data., and all almost all digital marketing platforms and tools have some form of digital analytics built in or if not, there are third party tools that can be used to measure and analyse the data. Indeed only this week, Twitter launched their own generic analytics tool, allowing for users to see who is actually viewing tweets. Additional social media management platforms such as Hootsuite, Buffer and other social media platforms also have varying degrees of complexities within their own platform that can provide valuable analysis from the data they produce. But what most people don’t know is this data when put together can provide valuable information in delivering solutions to some of marketing’s most common problems

8 Free SEO Hacks You Can Do Yourself

2014-08-29T02:53:53+00:00

SEO or search engine optimization can be expensive. Most consultants worth their salt ( as opposed to the dodgy ones from India with their spammy emails) will pay anywhere from $1000 - $4000 per month depending on the size and cope and your business and site. And most will want you to commit to a 6 - 12 month service package. Often there is no guarantee of success, and it can be difficult to know if that investment is providing you with a return. Which is not to say there is not value in investing in SEO. A good SEO professional will be a valuable asset not just to your website and Search engine ranking but to your overall marketing team. But if budget is tight and you still want to make an impact on your site ranking and overall online reputation, there are a few free hacks you can do yourself with some small(ish) investment of time.

Data and Digital Marketing: What it is and Why you need to Pay Attention to It

2014-08-12T07:39:18+00:00

Many of you may have noticed considerable focus on data lately.. Everyone it seems is talking about it. Our politicians, the business bloggers, the marketers, the cool kids, everyone. But what is all the fuss about? Why do I need to know so much about my customers? Why do I need to analyse to the nth degree who clicked on what link in what email I sent out last week.?

Now more than ever data is becoming an increasingly valuable commodity. Data when utilised correctly and aligned with your business and marketing objectives can be a powerful source of competitive advantage. But what is it really? And why is it sooo important?

How to Set Your Digital Marketing Budget

2014-08-07T04:52:56+00:00

One of the questions I get asked the most from client is how much should I be spending on digital marketing? How much should I allocate to the marketing budget and how should I decide what is going to provide me with the greatest return? The answer depends and varies widely depending on existing capabilities, the size and structure of your organisation, the environment in which you operate and most importantly, the individual objectives of your marketing strategy.

Back to School? Or Back to Average? Why Learning is Vital for Digital Marketing Success.

2014-07-23T01:08:35+00:00

As I gingerly step back into that routine and start formally teaching at university myself, I’ve been reflecting on the concept of learning and why going “back to school” is important, whatever stage of life you’re at. Life is ( or should be) a constant process of learning. We learn from the people we interact with, we learn from media, the interwebs, and even from those we teach ourselves – be it s staff, students and clients . I don’t necessarily mean learning in a formal sense, but opportunities to learn something or gather new knowledge happen every day. As a business owner I am constantly learning, not least because I operate in a rapidly changing area of expertise, but I genuinely love acquiring new knowledge.

Marketing and Creativity: Made for each Other

2014-07-10T03:27:52+00:00

In my last post, I talked about the similarities between organising a wedding and organising your marketing. As I mentioned, I recently got married myself, hence the inspiration for my last blog post , and still in the first flush of newlywed love, I’m thinking about other ways I can bring in lovey-dovey themes to serious academic topics. I’ll stop soon, I promise, but indulge me.. Creativity and marketing is one such area where two things are perfect for each other. they go had in hand, their fates inextricably linked. Indeed marketing without creativity is doomed to failure, divorce and ruin. Creativity is marketing’s muse, it's touchstone and it’s true north. And while , it’s certainly true that creativity can and does exist and indeed thrive outside marketing – it feeds music, art, dance, literature and numerous creative pursuits, it is when these two come together that true magic happens.

10 Reasons Why Organising your marketing is like Organising a Wedding

2014-07-08T01:50:49+00:00

Just over a week ago I got married. I decided over a year ago, that I would plan the wedding myself. I have considerable professional experience in event coordination and with limited options to have the flexibility to craft the experience I wanted in my hometown, I felt I was the best person to do it. The average cost of a wedding in Australia is $55,000. While mine is well under that, I’ve worked extremely hard to make it so. Lots of things I’ve done myself from painting candle holders with glitter to table settings to enlisting the help of friends to provide everything from production to music to set design. But it occurred to me as I reflect on the whirlwind of the last few weeks that there are a lot of similarities between marketing and planning a wedding.

My Story: 6 Months Without Social

2014-06-05T02:44:17+00:00

When describing what digital marketing is to clients, i often describe it as a very cool way of telling your story. Indeed it is one of the coolest, in that it allows your story to be told, while allowing your customers, clients and citizens of the globe to retell it, to add to it and even to review it. But to date, I have been greatly remiss in not telling my story

Imagine There’s No Marketing

2013-08-23T06:50:57+00:00

But as many businesses continue to cut back or cut it out altogether their investment in marketing investment, I’m beginning to think, well, what of it? What’s the worst that can happen?
.
The truth is nothing. Really, at first you will probably notice little obvious impact on your business. Business activity will keep ticking over, sales will keep coming, and orders will keep being placed. The impact depends on your business, the environment in which you operate and a few other variables. The impact could be anywhere from nothing to a slow , horrible decline.

The fact is you can’t just stop doing marketing.

Using Your Website for Customer Creation

2013-08-14T07:28:31+00:00

More than just an online billboard, websites are living, breathing entities that need to be fed regularly with interesting, engaging content, and optimised to encourage not only visitor traffic, but the right visitor traffic. They also need to be designed effectively so as to make this traffic take whatever action you’d like them to take when on your site. This will differ from site to site, and business to business, but could be signing up for a newsletter, buy something or share your content on their own social media site. Essentially you want your site to be vibrant and active, so your visitors will take action. This action is known in digital marketing world as conversion. And once your visitors take action, you can nurture their continued interaction and action to take more action and buy more of your products and or services. So how do you this?