Online copywriting

Online copy is quite a different beast to that of the offline world. Not only does online copy perform differently in the way it is physically read, it needs to address quite a few imperatives to work effectively. Online copy needs to be:

  • Scannable,
  • Relevant
  • Engaging
  • Concise,
  • Able to be easily indexed by search engines
  • Objective

iSpry digital marketing can write copy that ticks all the boxes. When writing copy, we consider your target markets, your SEO strategies and generate copy that will have your customers returning again and again.