The Reef: Tura New Music
In conjunction with Tura New Music and AUM PR and marketing, iSpry digital marketing developed and implemented a digital marketing campaign for the July 2012 tour of The Reef. This fascinating project was a concert program touring from Darwin to Sydney via the west coast of Australia. Featuring a stellar cast including Richard Tognetti, Artistic Director and Lead Violinist of the Australian Chamber Orchestra, members of the Australian Chamber Orchestra, Steven Pigram, filmmakers, composers and surfers, it was a powerful fusion of music and film inspired by the rugged Ningaloo coast of Western Australia. The tour was a sell out success and received rave reviews.
iSpry's campaign generated a high level of engagement and audience development for both the tour and Tura New Music and successfully generated leads and ticket sales for the tour.