Digital Marketing

10 Reasons Why Organising your marketing is like Organising a Wedding

Written by Sarah Price  |  July 8, 2014

Just over a week ago I got married. I decided over a year ago, that I would plan the wedding myself. I have considerable professional experience in event coordination and with limited options to have the flexibility to craft the experience I wanted in my hometown, I felt I was the best person to do it. The average cost of a wedding in Australia is $55,000. While mine is well under that, I’ve worked extremely hard to make it so. Lots of things I’ve done myself from painting candle holders with glitter to table settings to enlisting the help of friends to provide everything from production to music to set design. But it occurred to me as I reflect on the whirlwind of the last few weeks that there are a lot of similarities between marketing and planning a wedding.

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Digital Marketing

Using Your Website for Customer Creation

Written by Sarah Price  |  August 14, 2013

More than just an online billboard, websites are living, breathing entities that need to be fed regularly with interesting, engaging content, and optimised to encourage not only visitor traffic, but the right visitor traffic. They also need to be designed effectively so as to make this traffic take whatever action you’d like them to take when on your site. This will differ from site to site, and business to business, but could be signing up for a newsletter, buy something or share your content on their own social media site. Essentially you want your site to be vibrant and active, so your visitors will take action. This action is known in digital marketing world as conversion. And once your visitors take action, you can nurture their continued interaction and action to take more action and buy more of your products and or services. So how do you this?

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Digital Marketing

Comfort Zones. Is Digital Marketing Taking you out of Yours?

Written by Sarah Price  |  August 2, 2013

This week, I was provided with a challenge. This is not unusual in my line of work. Indeed as just about any business owner knows, almost every day in business throws up some sort of unique challenge form one direction or another. But this one really took me out of my comfort zone. And has made me reflect on the concept of comfort zones and the fact that as digital marketers, we are often asking our clients or bosses to take a step out of theirs, particularly if digital marketing is a new experience. 

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Digital Marketing

How to Choose a Digital Marketing Consultant

Written by Sarah Price  |  July 15, 2013

Last week I talked about investing in digital marketing and the pros and cons of choosing an external digital consultant vs hiring in house. Once you have made the decision to invest and after careful evaluation, decided to utilise an external consultant or agency, it’s time to evaluate with whom you will work.

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Digital Marketing

Internal Vs External : Getting Your Digital Marketing On

Written by Sarah Price  |  July 12, 2013

So you’ve established a need in your business for greater investment in  digital marketing, it’s time to assess how to fill that  need.

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Digital Marketing

The True Cost of Digital Marketing

Written by Sarah Price  |  July 10, 2013

Earlier this week, I wrote a blog post about the why it is important to invest in your marketing, especially when times are tough. You can catch up on this here.
While it certainly is important to invest in your marketing and to continue to do so through both the good and the bad times, it’s often difficult to know just how much you should be investing and what the real cost of investing in marketing, particularly digital marketing is.

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Digital Marketing

How Does Your Engagement Grow?

Written by Sarah Price  |  January 21, 2013

Engagement is a critical aspect of digital marketing and I believe is vital for building a brand, an enterprise or any project with heart and soul. But how? How do you grow your engagement? How do you use the tools that digital marketing provides to grow your engagement with those whom you wish to engage the most. Here’s my ideas.

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Digital Marketing

Digital Strategy. Are You Doing It?

Written by Sarah Price  |  November 7, 2012

Hopefully, most of you by now are engaging in some level of digital marketing activities. Whether  it be maintaining a Facebook page , managing a Linked In account or delving into Twitter. Hopefully this is helping you build your online community , connect  and engage with new people, with your customers and learn new things about your industry. . But are you really using it to your full advantage. Are you seeing real results? A recent study by UK- based digital marketing agency e-consultancy, said that only 38% of organisations have a content marketing strategy. Content marketing is a vital part of digital marketing, and if you’e not doing it right, you could be wasting your time and valuable resources.

But how do you make sure you’re doing it right? How do you continue to position yourselves against your competitors and keep abreast of trends in your industry?

 

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Digital Marketing

2012:Unpredictions in digital marketing

Written by Sarah Price  |  March 6, 2012

There has been a huge number of blog posts over the last few months about predictions of trends in digital marketing in 2012. Just about all of the blog superstars out there in digital marketing land have made forecasts and predictions about what will be the hottest trends for 2012, all hoping to be the one to pick "it".  

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Digital Marketing

Something Old, Something New:  Marrying Traditional and Digital Marketing

Written by Sarah Price  |  January 25, 2012

I often get many questions  from clients about how to integrate traditional marketing with digital marketing communications or in other words how to integrate online with offline. There has been extensive debate recently among marketers regarding whether it even should be integrated with many making dramatic proclamations that traditional marketing is dead, dying or at least in slow decline. A brief look at the history of marketing might suggest otherwise...

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Digital Marketing

What is digital marketing and what is it doing in my boardroom?

Written by Sarah Price  |  October 13, 2011

Welcome to the first ever blog post for new Darwin- based digital agency iSpry. Please come back and visit, we’ll be posting regularly and sharing our knowledge on the digital marketing revolution and answering hopefully many of those questions that you always wanted to know but were afraid to ask.

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