Marketing Innovation

Artistic Direction vs Audience Engagement

Written by Sarah Price  |  February 19, 2013

As an arts marketer of over 13 years, I’ve often struggled with (as do many of my colleagues)  developing marketing communications that both resonates with an audience, and meets the vision an artistic director (AD) has in mind for a product. Whether your organisation is an arts organisation or not, the same thing can occur when CEOs direct the development of communications that are based on their own ideas or agenda, with minimal consideration for the audience. As marketers, how do we achieve maximum audience engagement without creating conflict with our ADs/CEOs? How do you get on the same page?

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Marketing Innovation

The Marketing of Ideas

Written by Sarah Price  |  December 14, 2011

A few months ago, I was fortunate enough to attend the first ever, Tedx conference in Darwin, Northern Territory. If you’ve never been to a TedX conference, (this was my first) its whole premise is about ideas worth spreading. People from all walks of life, - health education, business, the arts and more  presented new ideas about working within their area of expertise or just things they had learned from their myriad life experiences . While it was certainly interesting, it got me thinking about the “so what?” of the conference, many great ideas were presented from health to art, to sustainability to little ways to improve our lives, but I wondered what happens next?

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Marketing Innovation

What is digital marketing and what is it doing in my boardroom?

Written by Sarah Price  |  October 13, 2011

Welcome to the first ever blog post for new Darwin- based digital agency iSpry. Please come back and visit, we’ll be posting regularly and sharing our knowledge on the digital marketing revolution and answering hopefully many of those questions that you always wanted to know but were afraid to ask.

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